How to Sell a Property Profitably, Safely and Without Unnecessary Stress

What Selling a Property Involves and Why Professional Help Is Worth It

Selling a flat, house or plot of land is one of the biggest transactions in a person’s life. Yet many people underestimate it. Poor preparation, incorrect pricing, or legal mistakes can lead not only to financial losses but also to unnecessary stress. This article outlines the key steps to a successful sale – and explains why working with a professional real estate agency pays off.

1. Setting a Realistic Sale Price

Getting the price right is crucial. If you overprice, you won’t attract any interest. If you underprice, you may lose hundreds of thousands of crowns. Proper pricing is based on market analysis, knowledge of current demand, and experience with similar properties. Many clients are surprised that a professional valuation based on data and real-life experience can increase the final sale proceeds and speed up the entire process.

2. Preparing the Property for Sale – Presentation Matters

First impressions are everything. There’s a big difference between a photo taken on a phone in an untidy flat and a professional presentation with high-quality photos, drone shots, video tours and home staging. Well-prepared properties tend to sell 10–15% faster and at higher prices. Initial costs for a professional presentation are usually covered by the real estate agency.

3. Marketing and Targeted Promotion

Posting a listing on one portal is not enough. It’s essential to know how to present the property correctly and target the right audience – whether it’s a family looking for a new home, an investor, or a foreign buyer interested in moving to the Czech Republic. Campaigns include listings on major real estate websites, promotion on social media (Meta, Instagram, LinkedIn), ads on specialised foreign portals, and outreach to existing databases of potential buyers. For premium properties, we also use print advertising or PR articles. On-site advertising such as banners, flags or window signage also plays an important role.

4. Viewings, Communication and Negotiation

Selling isn’t just about answering one phone call. It’s rare that the first interested person buys the property. There are usually many phone calls and written inquiries; it’s necessary to respond to technical and legal questions. Several viewings typically follow – some clients hesitate, others need time for financing or to negotiate with their bank. Each interaction takes time and requires experienced management, as price and condition negotiations can be difficult and sensitive. A real estate agent can handle the process professionally and objectively – often leading to a better deal and smoother sale.

5. Legal Certainty and a Safe Transaction

Selling a property is not just about agreeing with a buyer – legal aspects are critical, and any mistake can cause delays or even disputes. A professional real estate agency works with trusted legal experts to ensure a safe and smooth transaction, including these key steps:

Reservation Contract
Once you’ve agreed with a serious buyer, a reservation contract is signed, clearly defining who the seller and buyer are, the agreed price, the deadline for signing the purchase contract, and the reservation fee (usually 2–5% of the purchase price). This ensures the buyer is committed, and the seller knows the property isn’t being held up without obligation.

Buyer Creditworthiness Verification
Not every buyer has real financial means. Before signing a reservation contract, it’s standard practice to verify the buyer’s ability to finance the purchase – whether they have cash available, are negotiating a mortgage, or have received pre-approval. Real estate agencies often work with financial advisors who not only verify the buyer’s eligibility but also help them negotiate better financing terms. This minimises the risk of the deal falling through halfway.

Purchase Contract and Legal Escrow
The purchase contract must be legally sound, contain all mandatory elements, and protect both parties. The purchase price is typically deposited in a legal or notarial escrow account, where it remains secure until the buyer is officially listed in the Land Register. Only then is the money released to the seller – ensuring the process is safe and transparent. Escrow should always be held by an independent attorney, not a lawyer representing one of the parties. Professional agencies cooperate with vetted lawyers who guarantee a secure and transparent process.

6. Proper Registration with the Land Register

The lawyer ensures that the application to register the new ownership is filed correctly the first time. Older properties often have inconsistencies in ownership shares, plot numbers or other details that can lead to rejection by the Land Register. Legal oversight reduces these risks and accelerates the transfer process.

7. Handover, Utility Transfers and Administrative Formalities

Once ownership is successfully registered, the property is handed over. A professional real estate agency prepares a detailed handover protocol, documenting the condition of the property, its equipment, meter readings and any defects.

The service also includes assistance with utility transfers (electricity, gas, water, internet, etc.) to the new owner. We ensure that all outstanding obligations of the previous owner are settled by the handover date and that new contracts are arranged promptly. We also coordinate deregistration of the previous owner’s permanent residence or business address, so that the new owner can use the property fully and without restrictions.

A Final Word

Selling a property on your own may seem tempting, but reality tends to be more complicated. From correct pricing to preparation, marketing, legal handling and negotiation – every step requires expertise, experience and time. Without professional support, there is a higher risk of financial loss, legal trouble and unnecessary complications. Incorrect pricing, poor presentation, missing legal protection or an unverified buyer can seriously derail the process.

A professional real estate agency is not just an intermediary – it is a partner that guides you through the entire process, protects your interests and helps you achieve the best possible outcome.

Thanks to experience, legal support and effective marketing, you’ll sell faster, more safely, and often at a better price. An experienced agent helps avoid costly mistakes, ensures legal protection, verifies buyers and negotiates favourable terms. Most importantly, they save you time, energy and the stress that usually comes with selling.

The real estate agency covers all upfront costs related to promoting the property – professional photos, video tours, online campaigns or targeted advertising. For the agent to work at full capacity, it is common to sign an exclusive brokerage agreement.

Current legislation allows such a contract to be signed for a maximum of 6 months, with the option to extend. During this period, the agency assumes all risks and costs on your behalf – without any guarantee that the property will actually sell. That’s why trust and cooperation between client and agent are key.

Would you like advice on selling your property? We’ll be happy to offer a free consultation and show you what your sale might look like.